Florist Fashion Week

In an age where peonies take up the majority of our Instagram feeds, it may look it, but floristry is not the most glamorous job in the world and heavily involves being on your feet all day!

 With London Fashion week just around the corner, and summer turning into autumn we thought we would explore the shoe fashion that keeps our lovely team of hardworking florists comfortable yet inspired throughout the day.

Rocking Star

Screen Shot 2019-09-10 at 15.59.15.png

Practical thinking comes into play when deciding what to wear for the day, and however much we would love to float around in floral print dresses, unfortunately this would be a huge mistake. However, it doesn’t all have to be dull and boring! Dr Martens are our go to when it comes to shoes. Our DM girl herself Violeta says “I just love rocking my pair of DM’s to any of the meetings I go to or simply for working on our biggest flower installations. Over the years DM’s became part of me and everyone at work knows me as a DM’s girl”. Dress them up or down or get a pair so bright that you can create a beautiful bouquet to match, you will never go wrong with a pair of Dr Martens.

All Star

Screen Shot 2019-09-10 at 15.59.20.png

We love a shoe that you can wear all day at work but still feel glam enough to go straight out in, for us that shoe is Converse. Although floristry isn’t the most glamorous job on a day to day basis, we still like to dress up our outfits without having to worry about the wear and tear of our shoes! Bianca says “I love wearing my converse while working, not only are they comfy for being on my feet all day but they also look good! Especially when wearing my skirts in the summer”. Matched with a beautiful bouquet what’s not to love about these shoes?

Uptown Funk


We do the majority of running around in our Nike trainers and they never fail us. Seen as we spend the majority of our day going in and out of our gigantic fridge, we need a pair of shoes that can go over our layers of tights and thick socks but that will still brighten up our wardrobe. Just like our lovely Elle, “The Greek goddess of victory is ‘Nike’’s a no brainier why I wear Nike...they take me back to my roots!!”. If purple is your colour, you will love our Uptown Funk bouquet.

Just like with the latest shoe fashion, we love to keep up with the latest flower trends even more! Check out our flower bouquets to see our latest collection available to buy online and send to a loved one. Don’t forget to sign up to our newsletter for 10% off your first online order.

Amelia Kyprianou